DATE

June 2, 2025

TIME

7:00 PM

 

Agenda 

Item	Owner	TIME
Welcome	Ashley	10
Downtown Rewind  Entertainment  Anthem singer  Refine Dance  Activities  Map  Volunteer push  Year end flyer for schools  Vendors  How to stagger arrivals	All	60
Email Marketing	All	15
Open	All	5

 

Attendees  

Board Members – Rebecca Froncki, Jocelyn Marchand, David Pabisz, Ashley Bivens, Melanie Little 

Community Members – Bob DiPietro, Julia M, Lisa Cole, Joni Pesola, Jenn Corsino, Lindsay O’Keefe, Mike Trainor 

 

Minutes 

Respectfully submitted by David Pabisz 

 

Welcome 

• Welcome any new volunteers, visitors, ..etc. 

 

Downtown Rewind 

• Activities 

• • Hula hoops 

• • Car Show 

• • Photobooth 

• • Scavenger Hunt 

• • Danvers Art Assoc is doing a craft 

• • Carnival Games x 3 

• • Cornhole 

• • Karaoke 

• Reviewing the map 

• • The north side of the street can get hot in the sun at the start of the event. 

• • We will try not to place Noonan’s in front of a restaurant 

• • Need to find a spot for the Danvers SEPAC sensory tent 

• • Looks like we are pretty much out of space for tables at this point 

• Entertainment 

• • Dancing 

• • • Riverside Square Dancers 

• • • NSDA 

• • • Dance Center of Danvers 

• • • Refine Dance Studio just reached out, Lisa to follow up 

• • Trying to get community theater group to help run karaoke 

• • Elvis 

• • Joppa Flatts (live band) 

• • Juggler 

• Vendor arrival process 

• • Breakout the street into sections, phased by arrival time windows 

• • Work our way down the street 

• • Maybe 20-30 minute slots starting at 3:00pm 

 

Email Marketing 

• DFF uses Mailchimp currently. 

• • We collect addresses from opt-in form on website, Square purchases, Cheddar up tickets, volunteer sign-ups 

• • Lindsay has years of experience in email marketing, could help us 

• • FYI, looks like the mailing list signup on our website is not working 

• We should use Social media to gather email addresses, a sign-up drive 

• • Automate a thankyou response when they sign up 

• We should send more email pushes than we currently do now 

• • Right now they are somewhat sporadic, monthly at best 

• Might be a good time to revisit our email marketing strategy since we are about to launch a new GoFundMe 

 

Open topics 

• GoFundMe for enhanced fireworks at Summer Night Lights 

• • Donor can dedicate a firework to someone 

• • Jocelyn described the statement we will post 

• • Donations $50 and up will get entered into VIP package raffle for Summer Night Lights 

• • Discussion about how to display the dedications.  Some ideas for using tea lights. 

 

Next Meeting – 07/07/25 at 7p at the Danvers Fire Headquarters